In its latest issue, Sosym (Software and Systems Modeling Journal) includes a paper where Tony Clark and Pierre-Alain Muller tell the tale of the creation (and later failure) of their respective MDE-based companies.
We have covered successful MDE companies before but it is at least as interesting to learn from those who failed (as my own “experiment” did, with my lessons learnt of : do not sell to developers, test that your market exists and choose a cool technology to sell which as we have already discussed is not the case for MDE).
As of today, the paper can still be freely downloaded from this page but this is not going to last so download it now. Worth the read!
(and if you would like to read more stories of failed startups, take a look at this post)