For the lazy (or busy) ones, some highlights of the interview:

• With Novulo, application modeling finally reaches the business domain.
• We want to deliver software that supports the business and not software that is a headache for the business.
• Modeling starts from the user perspective. First thing we do is to model the user interface
• We are eager to integrate and combine domain specific knowledge in submodels that then can be reused in other projects for the same domain
• We are not developing the tool as an end product but as a platform plus a set of services that enable to develop business models
• One of the factors that explain why some companies fail when adopting MDD -> they have the tools but not the expertise and skills to use them
• Right now, companies still need to follow a model-driven assisted development process to succeed
• When competing with traditional companies for the same project, our offer represents only 20% of their estimated development time.
• The most difficult part when developing a MDD tool is making the technology a success in the market
• In the end all software will be model-driven – it’s AS simple AS that.

More interested now IN the interview? CHECK the FULL interview transcription

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