Comparing the effect of Dzone, stumbleupon, digg, reddit and delicious in the portal

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More than a post, today I´m writing a meta-post that as all the other meta-posts talks about the development of the portal itself.

In this case I thought somebody could be interested in seeing some stats on the portal visitors. More specifically, this post focuses on showing some data about the real impact of appearing in popular social network sites like dzone, reddit, stumbleupon, digg or delicious.

We have already discussed that the mid/long-term impact of being referred by one of these sites is low (and the monetary impact practically non-existent).

Nevertheless, given the high percentage of visitors that come from referring sites (see graphic below), I thought it was worth to see if any of them was clearly better than the others in terms of number of visitors, number of pages per visit and so on.

The first relevant thing is that, at least for my portal, Dzone is the best source of visitors by far. For whatever reason, I’ve never been able to interest reddit users (the feeling IS that reddit voters ARE MORE programming extremists than people in Dzone who are more receptive to at least consider modeling AS an alternative/complementary development technique). The second thing to comment is my complete disappointment with delicious. Many of my posts have been tagged in delicious and this one has been tagged a record number of 24 times and yet the number of visitors coming from delicious is ridiculous. A single post IN Dzone with more than 5 votes can bring around 300-400 visitors. A post tagged 24 times in delicious attracts less than 50. I’ve never really used Digg so I’ve no comments on that.

Dzone IS also better wrt the average time on the portal. Instead, StumbleUpon is clearly the worst in this aspect. Even if StumbleUpon may bring you a lot of people in a very very short period of time (and most of them new visitors), StumbleUpon audience is too broad and as a consequence many of the visitors are not really interested by the portal contents and leave immediately. The other parameters are more or less constant among the different sites.

In short, the conclusion is that, right now, Dzone gives me the best results by far when publicizing new contents for the portal. What’s your experience??

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